AI VIDEO TRAINING — FROM IDEA TO IMAGE
Le Labo Noir

About / The studio

An independent eye.
A clear vision.

Le Labo Noir is an independent creative studio working across art direction, imagery and artificial intelligence.

Art · Culture · Technology
Original AI creation by Le Labo Noir: an urban surrealist fiction
An image from the Lab · AI-generated fiction

Imagination is the starting point

Create what
we haven’t seen.

We work with artists, brands, agencies and production companies to create distinctive visual worlds. From concept to final image, our role is to give ambitious ideas a clear direction.

Our culture is rooted in imagery: graphic, cinematic, sometimes unexpected. Artificial intelligence extends our field of expression; human sensitivity remains at the heart of every choice.

Discover our projects

Our approach

Distinctiveness
takes work.

01

Intent before tools.

Every project starts with an idea, an audience and an emotion. We then choose the techniques that serve that direction.

02

Identity in every detail.

Framing, light, texture and rhythm: coherence is built frame by frame. It is what makes a world recognisable.

03

Driven by curiosity.

Our personal research feeds the studio’s projects. Experimentation lets us develop new visual languages.

The studio, by Damien Guiningui

A creative point of contact.
A vision that stays with you throughout.

Art direction, visual creation and production: let’s talk directly about your project, its challenges and how to bring it to life.

Talk to Damien

Our journey

Always
moving forward.

2023

The studio begins

First explorations of generative AI and the beginnings of Le Labo Noir’s own visual language.

2024

First collaborations

First artist collaborations and the development of a signature aesthetic.

2025

Brands & events

Projects for established artists, brands and major events.

2026

Creation & knowledge

Ongoing collaborations and sharing the studio’s method through AI video training.

Selected
collaborations

GIMSRONALDINHOHIMRAHOLOGRAMLA FOUINE
AT BERCY
LES 24 HEURES
DU MANS

Your project could be next.

Artists · Brands · Agencies

Give shape to
the unexpected.

damien@lelabonoir.comHuman art direction.
Augmented creativity.

Open the video directly